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DFW Meet Now Promise

NORTH TEXAS CITIES, HOTEL ASSOCIATION AND AMERICAN AIRLINES
DEBUT DFW MEET NOW PROMISE PROGRAM TO ATTRACT MEETINGS TO REGION

The nation’s first multi-city, multi-brand, attrition-free program

DALLAS/FORT WORTH – More than 150 North Texas hotels, American Airlines and several ground transportation providers are offering special incentives for group meetings booked and held in North Texas through June 2010. The new DFW Meet Now Promise co-op program was introduced by the cities and convention and visitors bureaus of Arlington, Dallas, Fort Worth and Irving, and the Hotel Association of North Texas at DFW International Airport, headquarters of program participant American Airlines.

“Our cities are not going to wait for the economy to improve,” said Tim Sullivan, President of the Hotel Association of North Texas. “The North Texas regional hospitality community has combined our time, energy, cooperative funding and ideas to help meeting planners nationwide bring their meetings to Dallas in 2009 and 2010. What’s more, every major hotel brand in the four participating cities have signed up representing every tier of services – luxury, economy, full-service and extended stay.

“DFW Meet Now Promise may very well be the largest multi-city, multi-brand, business-to-business incentive program underway in the hospitality industry today.”

This program is designed to address meeting and event planners’ most essential priorities. Under the new program, groups planning to meet in Dallas/Fort Worth and surrounding area hotels prior to June 30, 2010 will receive the following:

  • Competitive rates and proposals from Dallas/Fort Worth area hotels with a guarantee of fully waived room attrition.*
  • 20 percent discount from participating ground transportation providers.
  • Additional group discounts and comps on American Airlines.
  • A convenient on-line solution for the meeting planner by visiting www.dfwpromise.com where they can register their RFP on line. Client preferences will be matched to venues, hotels and meeting requirements.

Launched in mid-July, the program currently includes over 150 hotels, including those of every major brand and every property segment. In the first 90 days since it launched, more than 10,000 lead room nights have been generated through the program.

The D/FW area is the fourth-largest metropolitan area in the nation, the #1 visitor destination in the state and a leading convention destination. DFW International Airport, a successful collaborative venture between North Texas cities, is now the world’s third-busiest airport, offering nearly 1,750 flights daily and providing non-stop service to 134 domestic and 37 international destinations worldwide.

For more information on the DFW Meet Now Promise program, visit www.dfwpromise.com.